When it comes to providing balance and accurate news, most Filipinos say ABS-CBN is the most credible TV network in the country as seen in the latest opinion poll of Pulse Asia.
Results of the nationwide survey showed 72% of the Filipinos believe ABS-CBN gave the most credible TV news coverage of the May 2010 elections. ABS-CBN scored higher than GMA, which had only 63% believing in its credibility and TV 5's 32%.
Pulse Asia attributed this high rating to ABS-CBN’s election-related programs such as the "Harapan" debates, as well as its multimedia campaign "Boto Mo, iPatrol Mo: Ako ang Simula" that educated and empowered the people during the election period.
"The public wouldn’t go to ABS-CBN if they don't find the network credible. They feel empowered thus, they text and send them their reports," said Pulse Asia Chief Dr. Ana Maria Tabunda in an interview with "TV Patrol."
Results of the nationwide survey showed 72% of the Filipinos believe ABS-CBN gave the most credible TV news coverage of the May 2010 elections. ABS-CBN scored higher than GMA, which had only 63% believing in its credibility and TV 5's 32%.
Pulse Asia attributed this high rating to ABS-CBN’s election-related programs such as the "Harapan" debates, as well as its multimedia campaign "Boto Mo, iPatrol Mo: Ako ang Simula" that educated and empowered the people during the election period.
"The public wouldn’t go to ABS-CBN if they don't find the network credible. They feel empowered thus, they text and send them their reports," said Pulse Asia Chief Dr. Ana Maria Tabunda in an interview with "TV Patrol."
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